Credibility: It is the gist of all the professional and ethical standards and values of journalism. It means accuracy, avoiding mistakes, impartiality, and objectivity. This is not confined to a journalist enjoying credibility with others (sources-public), but extends to being credible with himself. It has three levels: Credible actions, credible words, and credible intentions.

Objectivity: It is a kind of professional, cultural, and ethical treatment of the media material so that it will include all the dimensions of the subject and the trends toward it in a balanced manner, based on logical arguments and characterized by accuracy and fairness in presentation. It must separate opinions from news elements, make clear and unambiguous attributions, and be free from personal whims and interests. This is done within an in-depth and comprehensive framework, which takes context into consideration, as well as the relationship between the general and the particular and linking part to whole. Here, this media material has to reflect priorities of interest on the part of the public.

Accuracy: It means avoiding all kinds of mistakes: Informational, thematic, typographical, syntactical, linguistic, and others. Accuracy is a synonym of rightness and correctness. It not only requires adhering to correctness and confirming the correctness of opinions, positions, and information and their attribution, but also requires awareness of the context and having the background to prevent mistakes.

Independence: The Monitor operates independently as one of the projects of the Jordan Media Institute, which enjoys financial and administrative independence.

Fairness: It means that media outlets and journalists must take all the necessary actions to protect the public and those involved in the media material (for example, sources) from any negative consequences that result from the drafting of the material and publishing or broadcasting it. This must be within a framework that does not affect the integrity and accuracy of the material and must not deprive the public of its right to know the necessary details.

Neutrality: It means that in news coverage, media outlets or journalists must keep the same distance from all the parties to the story, incident, or argument, while giving the opportunity to those parties or their representatives to express their positions, without being involved in adopting any of these positions. This is a dividing line between presenting abstract information and incitement and advocating a particular political, social, economic, or religious trend.

Public Interest: Despite the broadness and vagueness of the concept of public interest, we can simply define it as the interest of everybody, whether it is the present or future generations in society. Since law and state are linked to the notion of society itself, the aim of each of them is the same aim that society seeks to achieve, which is public interest. It has substance, which contains some fundamental elements, embodied in justice, social stability, and development.

Social Responsibility: It is the responsibility of media outlets and journalists vis-à-vis the local community and the larger society. It determines the functions of the press and the professional and ethical standards of journalists while performing these functions.