StandardsStandards to Verify News Credibility

Standards to Verify News Credibility

The Jordanian Media Credibility Monitor (AKEED) has developed a group of standards that can be measured qualitatively and quantitatively. The purpose of these standards is to track and monitor the condition of Jordanian media credibility based on professional and ethical standards developed by international expertise and according to best practices followed by veteran journalism press and media institutions, while taking into account the local cultural context.


These standards are not static, but are always subject to positive and open-minded development, adjustment and expansion, depending on experience and circumstance. They also respond to feedback from interested followers from the public, journalists and experts.


In applying these standards, AKEED’s principles are rooted in the following:

  • The right of society to know: this is an essential human right, and is the primary mission of media outlets. It is the solid basis for journalistic work and media outlets that should always maintain credibility.
  • Assuming good faith: journalists and monitored media institutions are extended good faith. This is based on the assumption that people who work are bound to make mistakes unless it is conclusively proven that the journalist or the media outlet intended to throw the press coverage off its original path.
  • Preventing damage: damaging credibility means harming society, journalists and their institutions equally. This means that protecting credibility benefits all and prevents damage to all.


Media Quality Indicators


Measurability is an essential requirement for scientific and professional knowledge. Without it, it is not possible to discuss tangible outcomes. Hence, measurability is considered to be the solid basis of media -monitoring, as it makes available a set of qualitative and quantitative tools that can be used to describe the current situation.



Monitoring tools and standards should not be based on complicated statistical methodologies. It is preferable that these reflect the performance of media outlets clearly and simply. As for quantitative analyses, mysterious and complex procedural definitions have to be avoided.



Indicators and tools have to be applicable to several means, in case comparison is needed.



Indicators have to reflect a high level of transparency and clarity through an accurate and justified specification of each standard and its sub-elements.



Indicators should apply to all the issues being monitored. The samples chosen should fairly represent all media outlets that are targeted, and should all be within the same timeframe.